Find the Talent to Take Your Station into the Future

Many career seekers are not aware of the vast array of jobs available in broadcasting – from HR and sales to engineering and creative design, there are opportunities in front of, and behind, the mic and camera. Working in broadcast media is a fun and rewarding way to make a difference in your community. Below are tips for promoting careers in broadcasting.

Broadcasters can use the tools on this page to reach job seekers and recruit new talent:

• Customize the :30 spec spot with shots/audio of your talent and community. Air this as often as possible.
• Embed the social video on your website or pin it on your social channels.
• Put a callout on your website to the You Belong Here page, where job seekers can find thousands of jobs in broadcasting.
• Each week, post a social tile encouraging your followers to learn more about careers in broadcasting.
• Share the long-form video during class presentations and career fairs to showcase how exciting it is to have a career in broadcasting.

Identify schools in your community and state that could be potential partners.

• Colleges and universities
• High schools
• Journalism schools (BEAweb.org is a good resource for identifying these)
• Reach out to career centers, administrators and educators and visit the schools to make connections.

Think about what your station can offer the students or the school.

• Participate in existing career days/fairs or offer to host one.
• Do you have internships to offer? Promote them!
• Host students for a station visit to see “behind the scenes” and hear from your staff.
• Sponsor a “lunch and learn” on campus for interested students.
• Offer a speakers bureau where your local talent speak to classes and participate on panels.
• Explore whether there are alumni at the station that already have a connection to the school.
• Partner with a class on a relevant case study project.
• Offer station staff to speak to campus organizations focused on sales, marketing, business, engineering, creative or communications.
• Volunteer to be a mentor or coach with a student organization.

What to talk about:

• Talk about the jobs your station provides on the front lines AND behind the scenes. Share ways your station is making a difference by serving your community.
• There’s never been a more exciting time to work in broadcast media.
• Local television and radio stations have a front row seat to history and the pulse on their communities.
• Broadcasters are proud of their duty to keep Americans informed of what is happening in their town, their nation and their world.
• Whether you’re a news junkie or a data geek, there’s a place for you.
• Find a lifelong passion. Make a difference in your community. You belong here.